Точилками для керамических ножей

Точилками для керамических ножей, Стали для ножей марки 40Х13, Подарок мужчине курильщику

Точилками для керамических ножей

Easy to use, secure, Best of the Web award winner! Find a great selection of  Mitchell & Ness Authentic Throwback Jerseys at Online Sports, the Internet's oldest and largest catalog of sports and recreation products, services, and memorabilia. Лом это холодное оружие Точилками для керамических ножей

Easy to use network sniffing tool for you to monitor network traffic, web visits, emails, user activities and more over Ethernet and Wireless LAN. It is a handy tool for network troubleshooting and traffic monitoring. Download a free demo now. Точить керамических ножей gorodetskaya 1ul

Стали для ножей марки 40Х13 Find a new Internet service provider that will save you money. Compare Internet plans for dialup Internet access, high speed Internet, and DSL. Choose a plan that best suits you and click on links to sign up for it easily on our website. Подарок мужчине курильщику

Create a natural, sun kissed tan that develops in only 2 hours with our patented new tan towel. Easy, odorless, safe, and affordable. No need to burn to look great all year long! Product and special Internet only pricing details here. Заземляющие ножи видео

Ножи кузнеца дружинина You can manage your stress. It's fast, safe and affordable. Daniel Olson, master hypnotist for 20 years, will help you become stress free with a digitally mastered CD or cassette. 365 day money back guarantee. Free hypnosis download. Надпись на нож в подарок Ножи фирмы everrich

Стали для ножей марки 40Х13

Download tons of FREE music, games, photos, software, mp3s, videos and movies. No subscriptions, No spyware, no ads and no monthly payments, 100% private. Receive your FREE CD or download today. 300 million FREE files available. Нож для al-Ko 525Vs Надпись на нож в подарок

The largest Internet Security Directory on the web. Lists the best Websites about Internet Security. Search also for more Internet Security related listings. Perform a search for Internet Security. All sites reviewed! Ножи фирмы everrich alexandrovsk.realknife.ru

Заземляющие ножи видео Play Las Vegas style casino games online at win4real.com Casino. Win real money. Easy to use web based or downloadable software, 10% in Free Cash on your first deposit and reliable payouts. Let It Ride Casino Game Сонник если тебя убивают ножом

The largest Cheap Internet Directory on the web. Lists the best Websites about Cheap Internet. Search also for more Cheap Internet related listings. Perform a search for Cheap Internet. All sites reviewed! Как изготовить кухонный нож своими руками

Точить керамических ножей Pimp out your phone with Ringtones, Phone Games, Color Graphics and much more! PimpTones.com is the only place for you to pimp out your phone with the latest hits and coolest downloads. Check us out! Якутский нож купить пермь Лом это холодное оружие

Подарок мужчине курильщику

Two Exective 5 Bed villas,FREE WORLD WIDE PHONE CALLS, Games Rooms, PC with High Speed Internet, Great location, Close to Parks, Walmart on Hwy 192 1 mile away, both homes have Pools 1 has Hot Tub Резать без ножа значение С какого дерева можно сделать рукоятку для ножа

Quick no download or flash casino games. A list of online casinos offering instant, no download versions along with terrific free bonuses for new players. Learn more. Links to No Download Casinos. Армейский нож m9 купить teplo starodub

Якутские ножи для охоты видео Limited Time $6.95 per month! Downloads in 2 minutes! Great connections, no banners, fast page loads, fewer pop ups, easy to use e mail and less than 1/2 the cost of other leading providers! Русское холодное оружие военных морских и гражданских чинов 1800-1917

Как отключить верхний нож в оверлоке Imagine the freedom and convenience of owning your own home based internet business. Owning your own home business has both tax and financial benefits. View our FREE online presentation. Купить в спб раскладной нож

Подарок парню на месяц встречаний Easy to understand plans starting at $19.99 from the Official Site of AT&T Wireless. Great internet specials and instant online rebates. Free FedEx with activation, restrictions apply. Подарок парню а 14 февраля Специальный нож для сыра

Ножи кузнеца дружинина

Provides wide listing of Multi tier Affiliate Programs on Internet. Biggest secrets of the ultra wealthy are Residual and Leveraged Income. Affiliate programs are a great way to do this. Андрей бирюков магазин ножей Складной нож 16981

LeatherUp.com over 20 years experience in the leather business. We supply quality leather goods at discount prices to major U.S. department stores, theme parks and Internet customers. Отзывы о ножах atlantis двери

Что значит сон нож в спину Play award winning blackjack, slots, roulette, live poker + 58 world class casino games with better odds than vegas! Get up to $200 free internet casino bonus, Play, win and have fun! Ножи кузнеца дружинина

Точилки для ножей taller Official site: Find a lower internet rate, we'll beat it. Perfect for business or leisure travel. Great amenities including a pool, fitness center, fine dining, and more. Book online. Нож и спину россии Купить нож thorn s-60

No hostel membership required and great internet rates guaranteed. Book Venice hostels online. Includes customer reviews, photos and descriptions. All bookings confirmed instantly. Нож градиент как сделать Подарки в коробках для мужчин фото

Ножи фирмы everrich

No hostel membership required and great internet rates guaranteed.  Book Prague hostels online.  Includes customer reviews, descriptions and photos.  All bookings confirmed instantly. Нож колумбия складной купить Officier suisse нож

Download over 7,000 TrueType and PostScript fonts for Macintosh and Windows. You'll find font designs from Agfa Monotype, ITC, Adobe and other partners and world class font designers. Ножи златоуст купить интернет hentai hot

Нож для отвала своими руками Fast, DSL internet access from America's leading providers at new low rates. Compare the best offers and save with free equipment, money back guarantee and other great incentives! Купить ножи для тримминга собак

Настоящий мастер с ножом Do you use the Internet to deliver the software you develop? Get VeriSign's Free Guide to learn how you can digitally "shrink wrap" your code to protect it against tampering today! Название брусок для заточки ножей Нож шток для снятия изоляции

Find a new challenge in advertising & media sales! Over 125 positions nationwide in TV, radio, cable, Internet, new & interactive media! Free, confidential service to candidates! Нож шток для снятия изоляции Название брусок для заточки ножей



VICE VP Mark Adams on creating unforgettable branded content

VICE VP Mark Adams on creating unforgettable branded content

Judging by the lines to get in, not to mention those turned away at the door, people were excited to hear Mark Adams speak. Adams, the exuberant young VP and head of innovation at VICE, nearly missed the talk altogether. His plane was delayed, we’re told, and he sprinted, quite literally, from the airport.

Adams’ talk was a peek behind the curtain, however brief, on how the world’s biggest media company does business. Specifically, how it’s able to tell such captivating stories, and what lessons brands can glean from VICE’s editorial style.

Take Pepsi, for example, which never really stuck the landing when it came to borrowing the Black Lives Matter movement in creating a promotional campaign. The commercial, if you’ll recall, mostly failed to move the needle short of some initial social momentum on both sides: positive and negative.

The problem was in how Pepsi started the conversation. Pepsi, according to Adams, shouldn’t have been in the conversation in the first place. “It has to be strategic, otherwise it doesn’t matter — especially if you’re a brand.”

“It’s hard to stop some conversations,” Adams quipped. “It’s really fucking easy to stop others.”

He then delivered what everyone came for: four key points to analyze when deciding whether it’s worth to enter the conversation, and how.

Audience inputs: Define your segments tribally

Take the demographic pulse of the people you’re attempting to reach. In doing so, avoid targeting a demographic that doesn’t exist, he says, like millennials.

Millennial is a useless buzzword that simply means people of a certain age that are media savvy, connected, and able to spot current trends. It’s a useless categorization. Millennials, you see, don’t often identify as millennials. It’s rare to hear, “Hi, I’m Mark, a 26-year-old millennial.” It never happens.

This also tends to make your target personas rather shallow. Agencies tend to file people into a box, whether they fit or not. Take this example: Jeff is 24 and enjoys creating memories.

Useless, right?

For Pepsi, this was its cardinal sin. Instead of targeting an audience, it attempted to cast a wide net and attract an entire demographic that only really exists on paper: millennials.

Dove, on the other hand, nailed it. But more on that in a second.

Audience insight: What does that tribe actually care about?

People tend to go overboard here too by avoiding simple human truths in storytelling. Rocky, for example, isn’t just a movie that appeals to boxing fans. It’s crafted around the human element: the all-American hero who proves to be a broken, albeit fascinating, protagonist.

I’ve never watched a boxing match for more than a round or two, yet I appreciate the splendid storytelling in one of Hollywood’s most compelling franchises.

For brands, or anyone creating content, really, we often create supply where there is zero demand. This is something VICE is particularly good at avoiding, with verticals in everything from news to food, women’s issues, to art.

This brings us back to Dove. What made Dove’s ad campaign a knockout success — one that still garners millions of views per month over five years after the company last promoted it — is its ability to follow simple human truths in delivering a narrative that’s compelling to those who might otherwise prove disinterested.

The company took the Facebook tagging phenomenon — the one where we once had to ask to be untagged in photos we looked awful in, usually to find out our friends and families viewed us under a far softer lens — and applied it to beauty products. The rest is history. It’s still one of the most iconic ad campaigns of the past two decades, something still moving people years after it first launched.

Brand truth: What’s in your brand’s unique DNA?

This is about self-awareness, and as most already know, businesses tend to lack exactly this.

Take Pepsi, again. If we’re assuming the best, we’ll trust that Pepsi wanted to take a stand against injustice and for racial equality. On the other end of the coin, it was a cheap move to piggyback off a topical issue. The truth, as it often does, probably resides somewhere in the middle.

Where Pepsi failed here, according to Adams, was in not recognizing its own brand truth. Was it somehow connected to the protest? Of course not. Does it have deep-seated roots in the movement? Nope.

Adams says brands need to ask themselves a simple question, a sort of litmus test in determining the true impact of the content they’re setting out to produce. And that question is: “Is it authentic for our brand to do something about this?”

If not, stay out.

Deposit value: Give something of true value to the culture

“If you deposit something of true value to your audience,” Adams noted, “they will never stop thanking you for it.”

His example was Smirnoff.

VICE first spotted a troubling trend. Although electronic dance music festivals were predominately attended by women (61 percent), fewer than 17 percent of their headliners were women.

Smirnoff, a mainstay in the EDM scene, offered to tackle the problem the way we should tackle most problems: free booze. In exchange for free Smirnoff products one summer, promoters had to agree to book more female DJs. 50 percent, in fact. If a festival reached parity between male and female (or those identifying as female) DJs, they’d be rewarded with free booze for the event.

This both gave value to the festival promoters (and festival goers), and identified an opportunity to add value in a community Smirnoff was very much a part of.

It didn’t even have to market the move, as the gesture received worldwide press attention before any additional discussion from content marketers about branding, storytelling, or crafting custom content.

When you talk about your passions, and identify ways to create better content around the topics you’re most enthusiastic about, Adams says, that’s when you start creating conversations that are really hard to walk away from. “It’s like a game” he said, before correcting himself. “It’s like a war.”

Read next: US Department of Justice probes cryptocurrency manipulation